• PhD, Asst.Prof.

            Ainur Kenebayeva

            Director of the Research Institute for Social and Gender Studies

            Research interests: social research, research methodology, hospitality and tourism, entrepreneurship, marketing, consumer behavior.

        Ainur Seitbattalovna Kenebaeva is a graduate of the Bolashak program, under which in 2011 she received the Master of International Business degree from the International College of Hospitality Administration Cesar Ritz (Switzerland) and the Postgraduate Degree degree from the Manchester Metropolitan University (UK) in the field of international hospitality and tourism management. In the period from 2011-2014 she enrolled at L.N. Gumilyov the Eurasian National University for PhD degree in Tourism. In December, 2014 she defended her doctoral dissertation in English on the basis of the Dissertation Council of Al-Farabi Kazakh National University. In 2015 she was awarded a PhD degree. She completed a scientific internship at Kelce College of Business at Pittsburg State University, (Kansas, USA). In the period from 2005-2009 she studied at the bachelor's program in the specialty "Tourism" at L.N. Gumilyov Eurasian National University.

        Since 2020 is the Director of the Research Institute for Social and Gender Studies of the Kazakh National Women's Teacher Training University. In the period from 2015-2020 she worked at the University of International Business (UIB) as the Director of the Research Department, Head of the Scientific Center "Modern Business Studies", Head of the Department of Management and Business, Associate Professor of the Department of Management and Business. In the period from 2015-2020 she worked at the position of chief specialist of the department of the Bologna process and educational programs at L.N. Gumilyov Eurasian National University.

        She is the member of the editorial board and reviewer in the international scientific journals:  Journal of Global Business Insights (USA) and Near East University Online Journal of Education (Turkey).

        PUBLICATIONS INTERNATIONAL PEER REVIEWED
        Kenebayeva, A.S. (with Olya, H. & Altinay, L., Farmaki, A., Gursoy, D.). (2020). “Hospitality Supply Chain’s Sustainability Practices and Hotel Guests’ Familiarity, Attitudes and Behaviours, Journal of Sustainable Tourism (Submitted.  Impact Factor 3.400 Clarivate Analytics)

        Kenebayeva, A.S. (with Farmaki, A. & Altinay, L.& Prokopis, Ch.). (2019). Religion and Entrepreneurship in Hospitality and Tourism, International Journal of Contemporary Hospitality Management (Impact Factor: 4.531 Clarivate Analytics).
        Kenebayeva, A.S. (with Gursoy, D. & Altinay, L.). (2017). Religiosity and entrepreneurship behaviours. International Journal of Hospitality Management, 67:87-94. Publisher: Elsevier, United Kingdom (Impact Factor: 2.787 Clarivate Analytics).
        Kenebayeva, A.S. (2017), How do rural tourism providers exploit opportunities? Insights from Kazakhstan, International Journal of Entrepreneurship, Vol.21 Iss: 2. Publisher:  Allied Business Academies, USA (Scopus Q-2 Level)
        Kenebayeva, A.S. (2014), "A study of consumer preferences regarding agritourism in Kazakhstan: A comparative study between urban and rural area consumers", Worldwide Hospitality and Tourism Themes, Vol. 6 Iss: 1, p.27  39. Publisher: Emerald Group Publishing Limited, United Kingdom (Scopus Q-3 Level, Emerging Sources Citation Index Clarivate Analytics)
        Kenebayeva, A.S. (2014), Consumers willingness to pay for agritourism products”, Actual Problems of Economics, №4 (154), p.344-354, Ukraine.
        CHAPTER IN PEER REVIEWED BOOK (International Publisher)
        Kenebayeva A.S. (2018), "Internationalization of Higher Education in Kazakhstan: National Capacity-Building Initiatives in Book "Policies and Initiatives for the Internationalization of Higher Education in Developing Nations", IGI Global, p.153-174.

        BOOKS & MONOGRAPHS (Local Publisher)

        Kenebayeva A.S. (2017). ABCs of Agritourism through the Prism of Marketing, - 164 p. Monograph

        CONFERENCE PAPERS / PRESENTATIONS

        Kenebayeva, A.S. (2020). ANALYSIS OF MODERN STRATEGIES OF DIFFERENTIATION OF SERVICES OF ENTERPRISES OF THE HOSPITALITY AND TOURISM ENTERPRISES / А.S. Kenebaeva // Innovative approaches in modern science: The LXVIII International scientific-practical conference "Innovative approaches in modern science." - No. 8 (68). - M., Ed. Internauka, 2020.
        Kenebayeva A.S & Tazhina G.O. (2019). “Do Socio-Psychological Features Affect Generation-Z Attitudes towards Leading Hospitality Trends?, Global Conference on Business and Economics, Istanbul, 1-3 October. 
        Kenebayeva A.S. & Nurmagambetova A.I. (2018). Attitudes of Kazakh consumers towards experiential hospitality services International Scientific Researches Congress, Tbilisi.
        Kenebayeva A.S. & Xiaotian, Zh. (2017). Entrepreneurial Motivations of Opportunity, Necessity and Irrational Entrepreneurs: Multi-case Evidences from Central Asia, 43rd European International Business Academy Conference, Milan, Italy, 14-16 December. (Paper in English).
        Kenebayeva A.S., Farmaki, A. & Altinay, L. (2017). Religion and Hospitality and Tourism Entrepreneurship. 4th World Research Summit for Tourism and Hospitality, Orlando, Florida, USA, 8-11 December. (Paper in English).
        Kenebayeva A.S. & Xiaotian, Zh. (2017).Understanding the Nature of Motivations of Rural Tourism Entrepreneurs: Social, Commercial, Irrational or Mix?. Global Conference on Services Management (GLOSERV 2017), Volterra, Tuscany, Italy, 3-7 October. (Paper in English) 
        Kenebayeva A.S. & Nurmagambetova A.I. (2017). Attitudes of tourist towards Uzbekistan as a tourism brand, Conference: Opportunities and prospects of development of the tourist free economic zone in Bukhara, in Bukhara, Uzbekistan, 27 May. (Paper in Russian) 
        Kenebayeva, A.S. (2012), Agritourism as a factor of economic development of rural areas of the Republic of Kazakhstan, 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 24-29 April, Fethiye, Turkey. (Paper in English) 
        Kenebayeva, A.S. (2013), Study on Consumers Preferences in Agritourism Services Depending on Gender: A Study on an Example of Kazakhstan, 6th International Conference of Service Management, Cyprus, 24-23 June. (Paper in English) 
        Kenebayeva, A.S. & Syzdykbayeva B.U. (2013), Development of rural economy. Innovative agritourism business initiative, IX International Research and Training Conference «Scholarly Discussion: Innovations of the Modern World», Moscow. (Paper in English) 
        Kenebayeva, A.S. (2012),Agritourism as a way of preserving identity in the context of globalization", Conference: «Cognition of the Countries of the World: History, Culture, Achievements», Novosibirsk, Russia, April. (Paper in English)  
        Kenebayeva, A.S. (2013), New entrepreneurial initiative: rural tourism, V Astana Economic Forum Conference: «New solutions in Economics and Management», Astana, Kazakhstan, 22-24 May (Paper in Kazakh)  

        PUBLICATIONS IN LOCAL REVIEWED JOURNALS

        Kenebayeva, A.S. (2020). Consumer behaviour towards sustainable business practices:
        Insights from Baby boomers and X, Y, Z generational segments, The Journal of Economic Research and Business (KKSON MON RK)
        Kenebayeva A.S. (with Nurmagambetova A.I.) (2020). Attitudes of Kazakhstani consumers towards experiential hospitality and tourism services, The Bulletin of Karaganda State University (KKSON MON RK)
        Kenebayeva, A.S. (2017), Building business networks for rural tourism, Herald of S.Toraigyrov Pavlodar State University, №3: 94-101. (Paper in English)  
        Kenebayeva, A.S. (2017), Analysis of agrtiourism potential and expected financial outcomes, Scientific Journal Herald L.N.Gumilyov Eurasian National University, №1(116): 388-393. (Paper in English)  
        Kenebayeva, A.S. (2017), Managing consumer expectations and quality of services through consumer behavior in the hotel and restaurant business, S.Toraigyrov Pavlodar State University, №3: 103-107. (Paper in Kazakh)  
        Kenebayeva, A.S. & Syzdykbayeva B.U. (2014), Sustainable development through rural tourism, Scientific Journal Herald L.N.Gumilyov Eurasian National University, №1 (98): 5-7. (Paper in English)  
        Kenebayeva, A.S. & Syzdykbayeva B.U. (2013), A study on consumer’s preferences for experiential agritourism services, Scientific Journal Herald L.N.Gumilyov Eurasian National University, №5 (96):15-20. (Paper in English)  
        Kenebayeva, A.S. & Syzdykbayeva B.U. (2012),“ Agritourism as a new tourism product in the domestic market”, Scientific Journal «Researcher», №№1-2 (69-70), Astana. (Paper in Kazakh)  
        Kenebayeva, A.S. (2012),“ Agritourism and its importance in improving rural population’s lives”, Scientific Journal «The World of Scientific Studies»,№№7-8 (61-62) Astana. (Paper in Kazakh)  
        Kenebayeva, A.S. (2012),“Agritourism concepts: study on foreign experience” Scientific Journal «Researcher», December, Astana. (Paper in Kazakh)  
        Kenebayeva, A.S. & Syzdykbayeva B.U. (2013), “Functions of Agritourism: Foreign Experience”, Scientific Journal Herald L.N.Gumilyov Eurasian National University, №5 (96):35-40. (Paper in Russian) 

        SUBMITTED GRANT PROPOSALS / Participation in research projects

        2019 - Inclusive and innovative workspaces for economic breakthrough and social well-being of residents of remote regions of Kazakhstan
        2019 - Iterative study of addiction of logistics and ecology in the conditions of megalopolises of the Republic Kazakhstan
        2018 - Erasmus+Jean Monnet.  Entrepreneurship Development in European Union: An Integrated Market for a Better Business
        2018  International Standards for Research and Publications (Supported by the US Diplomatic Mission in Kazakhstan. Grand Holder  Zhussupova Zh.)
        2017 - Erasmus+Jean Monnet. Rural Sustainable Development through the EU Tourism Practices (with Aidana Tokbura)
        2017 - The Ministry of Education and Science of the Republic of Kazakhstan. "Agropolis: a Model of Sustainable Development of Rural Areas in the Aspect of the Proposed Concept of Bio-Food Security". (University of International Business, Research Leader  Isabayev, G.A.)
        2017 - The Ministry of Education and Science of the Republic of Kazakhstan. Formation of the brand of Kazakhstan medical tourism and promotion of medical services of the Republic of Kazakhstan to the international market. (Turan University, Research Leader  Kalenova S.A.)

        ANALYTICAL ARTICLES IN MASS MEDIA
        Kenebayeva, A.S. (2011), Challenges of Tourism Development, «KazInform» National Information Agency http://www.inform.kz/kaz/article/2345188 (Article in Kazakh)  
        Kenebayeva, A.S. (2011), How to develop Agritourism?, «KazInform» National Information Agency  http://www.inform.kz/kaz/article/2350346 (Article in Kazakh)  
        Kenebayeva, A.S. (2011), Ulytau region as a source of tourism profit, «KazInform» National Information Agency http://www.inform.kz/kaz/article/2351081 (Article in Kazakh)  
        Kenebayeva, A.S. (2011), Bologna Process in Kazakhstan, «KazInform» National Information Agency  http://www.inform.kz/kaz/article/2358915 (Article in Kazakh)  
        Kenebayeva, A.S. (2011), Social problems of orphanhood, «KazInform» National Information Agency http://www.inform.kz/kaz/article/2351602 (Article in Kazakh)